Business Details
50+ Years
experience
Your Trusted Partner for Real Estate Development Solutions
Founded in 1925, Rose Associates has built a legacy as a leader in multifamily real estate development and management across the New York Metro area. Our vertically integrated platform leverages over 90 years of industry expertise to identify unique properties, implement strategic development plans, and deliver exceptional resident experiences. With a professional construction team and deep capital market relationships, we specialize in ground-up construction, adaptive reuse, and asset repositioning to maximize investment returns.Our data-driven approach ensures informed decision-making, while our commitment to operational excellence consistently drives market outperformance. As a certified Women's Business Enterprise, we combine generational knowledge with innovative strategies to enhance asset value and resident satisfaction.
Services
Acquisitions & Development
Property Management
Leasing & Marketing
Construction Oversight
Affordable Housing Management
Details
- Year established: 1925
Highlights and features
- We offer 90+ years of multifamily real estate expertise in the New York Metro area
- Our professional construction team includes experts in engineering and urban planning
- We maintain deep relationships with debt providers and joint venture partners
- Our data engineers provide advanced market research and forecasting capabilities
- We combine generational knowledge with innovative leasing and marketing strategies
Associations and certifications
- Women's Business Enterprise (WBE)
Services
Acquisitions & Development
Rose Associates specializes in identifying and developing luxury multifamily properties through ground-up construction, adaptive reuse, and asset repositioning. Our vertically integrated platform combines market expertise with construction oversight to maximize investment returns. With over 90 years of experience, we deliver market-leading results through innovative development strategies.
Property Management
As New York's largest multifamily property management firm, we enhance asset value through revenue management, comprehensive marketing, and resident-focused operations. Our platform includes real-time leasing reports, amenities-based pricing, and specialized LIHTC management for affordable housing developments across the metro area.
Leasing & Marketing
Our leasing experts utilize advanced CRM systems and performance-based compensation structures to achieve high renter conversions. Marketing strategies focus on brand development, digital footprint optimization, and targeted market forecasting to support leasing objectives and maximize property performance in competitive markets.
Construction Oversight
Our professional construction team provides comprehensive oversight for new developments and renovations. With expertise in engineering, architecture, and urban planning, we ensure projects meet quality standards while maintaining budget and schedule efficiency across both luxury and affordable housing developments.
Affordable Housing Management
We offer specialized management for Low Income Housing Tax Credit (LIHTC) properties with over three decades of experience. Our team ensures compliance with regulatory requirements while maintaining operational excellence and resident satisfaction in affordable housing communities across New York.
People
Marc Ehrlich
President
Promoted from Chief Investment Officer, Marc Ehrlich brings extensive multifamily expertise to his leadership role at Rose Associates, overseeing strategic development and investment activities for the 90-year-old firm.
Alex Chin
Managing Director of Finance and Accounting
As Managing Director of Finance and Accounting, Alex Chin oversees financial operations and accounting functions for Rose Associates' $20 billion asset portfolio, ensuring fiscal discipline across development and management activities.
John Nowak
Managing Director of Construction
John Nowak leads construction initiatives with expertise in managing complex development projects, bringing operational efficiency to Rose Associates' ground-up construction and renovation programs across the New York Metro area.
Rafa Maciejak
Manager of Sales
With 17 years of NYC real estate experience, Rafa Maciejak manages sales operations at Rose Associates, leveraging market expertise and a $300M transaction history to drive successful property sellouts and client representation.
Questions
What services does Rose Associates offer?
We provide multifamily real estate development, property management, leasing and marketing, construction oversight, and affordable housing management services across the New York Metro area.
What geographic areas do you serve?
Our primary focus is the New York Metro area, including Manhattan, Yonkers, Port Chester, and White Plains markets.
How long has Rose Associates been in business?
We have been developing and managing multifamily properties since our founding in 1925.
Are you certified as a women-owned business?
Yes, we are proud to be a certified Women's Business Enterprise (WBE).
What makes Rose Associates different from other developers?
Our vertically integrated platform combines generational expertise with data-driven decision-making and a resident-centric approach to property management.
Do you manage both luxury and affordable housing?
Yes, we manage a diverse portfolio including luxury multifamily properties and affordable housing developments.
Reviews (5)
X. Resident
Jun 06, 2022
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Rose is terrible! They just took over management for my building and fired all the hard working people that actually cared about us as tenants. At best, it feels like you're talking to a robot and they have no empathy at all. It's a shame a company like this can take over and ruin a living situation. Their representative Lou Bauta is horrible, incompetent, and should be the one getting fired.
Dominic Bruno
May 30, 2022
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Our building was taken over in January 2022 and in 5 months they have proved to be completely inadequate with their only goal. raise rents. Some has seen rents raises by 80%! Many have moved out and they don't care. Their communication is absolutely horrible. They send emails with incorrect information. Our pool was a slimy moldy green on Memorial Day! And when I asked the leasing agent his answer was "I'm the leasing agent".
Their motto is "not my department" and "let's screw all the tenants by jacking rates by at least 30%." Our BBQ's and fire pits haven't worked for months. The hot tub is basically a smaller pool.not heated at all. They are horrible, careless, money-hungry misers who won't upgrade apartments even though raising rents unconsciously. Don't rent from them.
Their motto is "not my department" and "let's screw all the tenants by jacking rates by at least 30%." Our BBQ's and fire pits haven't worked for months. The hot tub is basically a smaller pool.not heated at all. They are horrible, careless, money-hungry misers who won't upgrade apartments even though raising rents unconsciously. Don't rent from them.
Natasha Giftos
May 28, 2022
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Don't ever live in any of their buildings! Management is extremely rude and they do not care about their tenants or the state of the living conditions in their buildings. Their building (20 Exchange) is in unlivable conditions (elevators don't work, people having to walk up/down 40+ flights of stairs, building wide power outages, garbage left in hallways constantly, etc) and they could care less. We are paying for a "luxury building" but we might as well be living in a dumpster.
Tyler F.
May 18, 2022
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Pretty rough experiences with Rose from the start of my lease as they manage the building I live in. The building itself & its employees are good, but anything to do with Rose hasn't been great. Very unorganized, don't respond to emails, suite wasn't cleaned when I moved in, they didn't tell the front desk of my move-in date so they had no idea I was coming, and the lease was written incorrectly multiple times (which resulted in a rent overcharge as the dates were wrong on version 1). Surprisingly unorganized and poor communication for a well-established company.
J. Koz
May 14, 2022
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I have lived in different buildings in different countries, Rose Associates NY is BY FAR the most incompetent and useless people I have ever encountered. Angela Sterling wasn't willing to help with the most basic request and actually wouldn't bother picking up the phone or reply to emails.
