Business Details
42 Years
experience
Emergency
services
Your Trusted Property Management Partner in the Carolinas
TradeMark Residential has evolved over the last 40 years to provide personalized, customized property management services to communities such as Raleigh, Durham, Wilmington, Spring Lake, and Fayetteville. Our team members make it happen by combining decades of experience with a commitment to excellence and community impact. We specialize in full-service property management, real estate services, and resident-focused solutions across the Carolinas and Georgia. With a mission to 'Love Our Neighbors,' we prioritize honesty, integrity, and proactive service to exceed expectations for both property owners and tenants.Our core values guide every action, ensuring we deliver tailored strategies, transparent communication, and innovative technology to maximize returns and tenant satisfaction. Backed by industry recognition and a team of seasoned professionals, we are dedicated to fostering long-term relationships and creating lasting positive change in the communities we serve.
Services
Property Management
Real Estate Services
Resident Hub
Maintenance Solutions
Investor Support
Rental Analysis
Community Management
Tenant Screening
Financial Reporting
Emergency Services
Details
- Year established: 1984
Highlights and features
- We offer 40+ years of localized property management expertise in the Carolinas and Georgia.
- Our customized services adapt to each property's unique needs and owner goals.
- 24/7 emergency maintenance ensures rapid response and tenant satisfaction.
- Transparent owner portals provide real-time financial and property performance insights.
- Community-focused approach combines professionalism with compassionate service.
What people say
Swift leasing process
Responsive property managers
Online portal convenience
Proactive maintenance
Personalized support
Services
Property Management
Our full-service property management combines localized expertise with technology-driven solutions to maximize asset value. We handle day-to-day operations, financial reporting, and tenant relations while maintaining rigorous compliance standards. Owners benefit from customized strategies that enhance profitability through reduced vacancies and optimized maintenance protocols.
Real Estate Services
We provide comprehensive real estate services for buyers, sellers, and investors across residential and commercial markets. Our team offers market analysis, transaction guidance, and portfolio management tailored to individual goals. With deep regional knowledge, we facilitate seamless property acquisitions and sales while ensuring regulatory compliance.
Resident Hub
Our digital Resident Hub streamlines communication and service delivery for tenants. Features include online rent payments, maintenance requests, and community updates accessible 24/7. This platform enhances transparency and responsiveness, fostering positive tenant relationships through immediate access to essential services and information.
Maintenance Solutions
We offer 24/7 emergency maintenance and preventative care programs to preserve property value. Our in-house technicians and pre-vetted vendors ensure rapid response times and quality workmanship. Regular inspections and cost-effective contracting practices maintain operational efficiency while minimizing owner expenses.
Investor Support
Our investor-focused services include financial analysis, market positioning, and strategic growth planning. We provide detailed performance metrics and customized reporting to inform decision-making. With personalized consultation and transparent accounting, we help investors maximize returns across single-family and multifamily assets.
People
Jim Harris
CEO/Principal
With over 20 years in real estate and family business roots, Jim Harris leads TradeMark Residential's growth across leasing, management, and investments. A CCIM-certified strategist, he previously chaired the American Red Cross of North Carolina and serves on multiple industry boards.
Kina Roberts
Vice President, Rental Homes
A licensed real estate broker with nearly 20 years in property management, Kina Roberts specializes in resident-owner relations and community building. She combines professionalism with compassion to deliver exceptional service across TradeMark's rental portfolio.
Robert Hodge
Vice President, Institutional Communities
With 30 years in multifamily operations, Robert Hodge oversees acquisitions and capital improvements across Southeast markets. His focus on win-win partnerships and community engagement drives TradeMark's institutional property success.
Jessica Todd
Property Manager
Jessica Todd brings seven years of residential property management experience, prioritizing tenant satisfaction and proactive communication. Her family-oriented approach and responsiveness have earned consistent praise from residents and owners alike.
Areona Middleton
Assistant Property Manager
Areona Middleton combines five years of property management experience with a deep commitment to helping residents find safe, welcoming homes. Her empathetic approach and operational expertise have significantly improved tenant retention rates.
Questions
How does TradeMark Residential handle maintenance requests?
Residents submit requests via our online portal, with 24/7 emergency support available. We use in-house technicians and vetted vendors for timely repairs.
What areas do you serve?
We manage properties across North Carolina (Raleigh, Durham, Wilmington, Fayetteville) and Georgia (Atlanta, Savannah), with localized expertise in each market.
How are rental prices determined?
We conduct data-driven market analyses to set competitive rates, ensuring optimal returns while maintaining high occupancy levels.
What tenant screening process do you use?
We perform comprehensive background checks, credit evaluations, and employment verification to ensure reliable, responsible tenants.
Can owners access property financials online?
Yes, our secure owner portal provides real-time access to financial statements, maintenance records, and performance reports.
How are evictions handled?
We follow strict legal protocols for evictions, prioritizing swift resolution while maintaining compliance with state and federal housing regulations.
Reviews (7)
Ashley Lucy
Jun 18, 2022
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I signed up to do a self-guided tour but when I got to the home there was no key in the lock box. I called and called and called but I could not get an answer from anyone. I also sent text messages and left a voicemail but no one has gotten back to me yet. I had to give my credit card information just to sign up to do the self guided tour and for no one to give me a call back is very suspicious. With this first impression I know I do not want to do business with them.
Richell Ragin
Mar 24, 2022
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I had an issue with my Dryer. Danny from maintenance is great. He kept me informed and did an amazing job with my request. Danny represents Trademark well.
Lauren Federer
Mar 01, 2022
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The office and your property manager will be unreachable. Maintenance is the only reliable person who will answer the phone. After you sign that lease, get ready to be wholly and completely ignored, despite the urgency or importance of your issue. Never before have I had such a poor, disconnected experience, even with heartless corporate realty companies (who at least have the decency to hire people with proficiency in phone communication).
Nicole Nudelman
Mar 01, 2022
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My lease is ending August 31st and I've been trying to reach my property manager, Kina Roberts, for over 3 weeks now with a few questions. After about 6 phone calls and voicemails and just as many emails she got back to me with one misspelled sentence that didn't even address everything I asked. there is a similar review below and trademarks policy is to get back within one business day, that has never been the case.
She is incredibly hard to get ahold of and always very short whenever I can actually reach her. Denise at the front desk is great though, very friendly and always quick to help. In addition the maintenance staff was great to work with. My low star rating is solely for my experience working with Kina. She is a renters main point of contact, customer service should be at least somewhat of a priority.
She is incredibly hard to get ahold of and always very short whenever I can actually reach her. Denise at the front desk is great though, very friendly and always quick to help. In addition the maintenance staff was great to work with. My low star rating is solely for my experience working with Kina. She is a renters main point of contact, customer service should be at least somewhat of a priority.
Carissa Scurlock
Mar 01, 2022
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Do NOT rent from Trademark Residential. Worst company I have ever rented from. My apartment had numerous maintenance issues that were never fixed. I eventually had a roach infestation. I got out of my lease with them after only 3 months. One Trademark employee, Jessica, assisted me purely out of the kindness of her heart when she happened to hear of my situation. Now, she has resigned from the company, due to its toxic environment. By far, my worst landlord in 20 years of renting apartments all over the US. Stay away!
Jude Wynant
Feb 28, 2022
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Jessica and Cordelia were very active, involved, and understanding through our whole application process. They were easy to work with and truly went to bat to get us into our new home.
Anastaasia El-Amin
Feb 22, 2022
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RENTERS BEWARE! My previous post was taken down by the company after they responded asking for my proof and I provided it. Here it goes again, communication is poor and there is a lot of shady business. They took $1150 out of my account and have been lying about it every since and I'm not even a tenant all I did was apply! Debra Thomas is the worse if them all she told me the charge didn't go through due to nsf but the "documentation" stated it was rejected for a different reason. When I asked her about the inaccuracies she told me to get a lawyer.
